Marketing Plan For Selling A Home

When you feel that your house is ready for sale, you will need to devise a marketing plan for selling a home. This will cover everything necessary to attract buyers and effect a final sale. 

It will cover the price at which you offer your home for sale, how you are going to reach potential buyers, what you are going to tell them, how you are going to handle their approaches, visits and questions, and how you will eventually finalise the sale.

You need some idea of the type of buyer you think will be attracted to your home. A young professional couple? A family with young children? A retired couple, perhaps?

Your neighbourhood and type of property may influence who your potential buyers are likely to be, but the more you delve into the benefits your property affords to different types of buyer, the wider your target market can be.

House Details. Buyers will want some details of your house that they can peruse in their own time; something sent to them before a viewing to entice them to visit, or after a visit to remind them of features they may have forgotten about after viewing many similar properties.

Promotion and advertising. You will need to promote your house sale so that as many potential buyers as possible know that it is for sale. This may be on a local or regional basis, and will involve both online and offline resources.

Professional Advisers. You may want to use the services of some professional advisers - a mortgage adviser to help would-be buyers, or a Structural Engineer/ Surveyor to evaluate the property. A Legal Adviser to handle the transfer of ownership and complete the sale.

Showings / Viewings. Buyers will want to be shown over the property. You will need an organized method of appointment making and follow-up.

Security. You will need to ensure that you and your property are risk free when showing strangers around your home. A firm procedure must be devised for viewings / showings.

Home Selling Checklist

So, you need to decide:

• The selling price.
  
• Who you are selling to.
  
• How best to promote the sale, and where to advertise.
  
• Which, if any, professional advisers you will need.
  
• The method of dealing with enquiries and showings. You must be prepared for any questions asked.
  
• How to negotiate a sale. How are you going to deal with offers from buyers?
  
• How you will proceed with an agreed sale.

Books to help you sell your house